Schmidt: Google Buzz is “an extension of Gmail”

Some interesting comments by Eric Schmidt during the Techonomy conference.

From CNET:

Schmidt said that Buzz, by contrast is doing well with tens of millions of users, basically Gmail users that also use the short-status product.

"Today Buzz is really an extension of Gmail," he said.

From TechCrunch:

“The Buzz team is doing very well,” Schmidt said. But he noted that “we tend to lump Buzz into the Gmail success.

Compared with the initial hype, I felt these came across as pretty disparaging remarks about Buzz. I am afraid of seeing it languishing as “just an extension” of Gmail.

To my mind, this also indicates the following:

  • Google Buzz will never be separated from Gmail, what some considered the key to unlocking its true potential
  • Google Buzz never was and never will be a competitor to Facebook
  • Google Me is indeed just a social gaming network, as the WSJ had reported
  • Google Me will not be integrated with Google Buzz
  • Since Buzz is tightly integrated with Google Profiles, Google Me isn’t likely to be
  • “Tens of millions” typically means 20-30 million. Thus about 15 to 20% of the estimated 173+ million Gmail users use Google Buzz.

This clarifies a lot of ambiguity over Buzz and Google Me. But that’s reading a lot into Schmidt’s comments, so we still have to wait and see.

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  • http://www.louisgray.com/live/ Louis Gray

    1. Google Buzz will never be separated from Gmail, what some considered the key to unlocking its true potential

    Answer: No.

    2. Google Buzz never was and never will be a competitor to Facebook

    Answer: Yes. This is correct, and they never said it would be.

    3. Google Me is indeed just a social gaming network, as the WSJ had reported

    Answer: No.

    4. Google Me will not be integrated with Google Buzz

    Answer: Unknown, but one assumes Buzz becomes part of Me.

    5. Since Buzz is tightly integrated with Google Profiles, Google Me isn’t likely to be

    Answer: Absolutely No.

    6. “Tens of millions” typically means 20-30 million. Thus about 15 to 20% of the estimated 173+ million Gmail users use Google Buzz.

    Answer: Probably Yes.

  • http://www.skepticgeek.com Mahendra

    Thanks Louis!

    From #3 and #5, it is clear you have much more information about Google Me than you reveal publicly. Can't wait to know more! :)

  • http://www.louisgray.com/live/ Louis Gray

    I hereby solemnly swear I do not know anything more about Google Me than do you. I do not want to suggest that I do.

  • http://www.skepticgeek.com Mahendra

    In which case, I'd appreciate some reasoning behind #3 and #5 before simply accepting “No” at face value. Or simply leave it at that, agreeing to disagree.

  • http://www.louisgray.com/live/ Louis Gray

    That's fair.

    Re: #3, I didn't get from the WSJ that “Me” was all about games. Also, Google hasn't traditionally been about casual games, and I don't think they would make a network for just this piece. I absolutely believe anything like “Me” would not be so limited, and no conversations I have had with anyone at Google even hints at it being what you say.

    Re: #5, the Google Profile is going to be a big deal. I assume Profiles + Buzz would be a big part of “Me” and tying it to Buzz does not indicate it is not part of “Me”.

    It is possible that I know “more” because I do talk to Googlers often and interact with them in a few places, but I don't have any roadmaps or secret plans. I just watch close (as I know you do).

  • BenHill123

    i read somewhere that 3000 businesses are signing up for google apps every day. Now these are small businesses mostly so assuming 10 employees per business, they are signing up at the rate of 30K app users mostly using gmail. Do you think this would have some impact on increasing the adoption of buzz ?

  • http://www.skepticgeek.com Mahendra

    As far as I know, Buzz is not yet available in Google Apps. They said it will be available to Google Apps users “within a few months”: http://googleenterprise.blogspot.com/2010/02/go