In a blog post largely unnoticed, PayPal announced that ‘Guest Payments’ are now live:
Guest Payments allows developers to collect credit card payments without requiring their customers to open a PayPal account, eliminating the complications merchants, developers and startups face in accepting credit cards.
Guest Payments are now part of its Adaptive Payments API and have been a much requested feature. Any app developer can now let users pay using their credit card, irrespective of whether the user has a PayPal account. This opens up the platform to virtually everyone as a buyer.
At the same time, Facebook – who partnered with PayPal for ads and credits – has started accepting PayPal for ad payments.
With the backing of an almost 500 million user social network and an ability to accept payments from users without an account, PayPal has further cemented its domination over the online payments space.
MasterCard and Visa are struggling to make some headway, but they may be too late to the party.


