Category Archives: Social Web

The Fine Line Between Designing for Influencers and Early Adopters

A few days back, I tweeted: There is a subtle but crucial difference between targeting a startup towards influencers, and targeting it towards early-adopters.less than a minute ago via TweetDeckMahendra PalsuleScepticGeek I think that it needed some elaboration, hence this … Continue reading

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Foursquare’s Algorithmic Approach to Location vs. Facebook’s Social

Speaking at the ad:tech conference, Foursquare CEO Dennis Crowley offered a glimpse into the future of the service. Customized Recommendations: Crowley discussed the possibility of a smarter algorithm that would make customized recommendations based on a user’s checkin history. Brand … Continue reading

Posted in Social Web | Tagged , , , | 4 Comments