On Smart Phones and Anti-Social Networking

The phone was invented as a way for geographically distanced people to communicate. Social networking exploded in its popularity over the last several years as a way to connect with people you knew, as well as many others you didn’t. What is happening now, however, is not so simple and straightforward.

‘Social’ Networks

Spend time on any general purpose social network today, and you’re bound to discover not a simple apathy, but a healthy disdain & contempt for other ‘social’ networks. There are communities & groups on each, who share & rejoice in the ridiculing of other networks. It would not be a problem if the ridicule & the disdain were targeted only at the individual companies behind these networks, the issue is that it is being targeted towards users.

People are now forming opinions about each other depending on whether they’re primarily using Facebook or Google Plus or Twitter for their social networking and whether they’re on a network or not. Are you checking-in on Foursquare? Are you sharing pictures of our meeting on Instagram? The scenario of a date or prospective couples meeting only to discover one of them isn’t on Twitter and hence having a negative influence isn’t an imaginary future, it’s a reality today.

Is this what it means to be social? When we judge people, and this is becoming more & more common & widespread, we are being the exact opposite.

‘Smart’ Phones

Instead of the phone simply being used to communicate, phone ecosystems have become organized religion. There are evangelists (fanatics) who not only vigorously defend their platform of choice, but wage war on those who choose another. When the vitriol reaches the level of death threats, one wonders who is being ‘smart’ in this whole affair. Using a smartphone doesn’t make one smart, it makes the company’s marketing smart.

Look at how stats are being published on whether iPhone or Android users are more likely to have sex on the first date. If you think these are just blogs eyeing page views, think again. There are companies behind these stats, out there because there exists a market for them. It is real.

When one meets a person in real life today, one of the Frequently Asked First Questions is about which smartphone you use. Several judgements & conclusions follow, though they may not be expressed explicitly. If you reside on different continents of the ecosystem, a real distance is created.

The continents of these different ecosystems belong to different companies and are drifting further and further apart. These tectonic shifts are getting worse. Remember what a phone was invented for? Now, these ‘smart’ phones are creating islands of communities hostile to each other. Instead of communicating, they’re distancing many people.

You

Facebook is a 800 million strong social network. Yet, as a public company, it has opted for the “controlled company exemption”‘, retaining 57% voting control to a single individual. Google has compromised on its flagship successful product, to promote its own rival social network. Twitter has decided to accede to governments, opting for a country-specific censorship policy, with Google following in its toes, with Blogger. The ‘Universal’ in URL is lost forever.

The question is, are you being really social? Are you really smart? If you were you would agree that both the Internet and humanism in general are suffering, thanks to a few companies.

 

Few Select Tweets About Facebook S-1

A collection of a few tweets about Facebook’s S-1 filing (yes, mostly mine :) )

Storified by Mahendra Palsule
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Few Selected Tweets About Facebook S-1

A collection of a few tweets about Facebook’s S-1 filing (yes, mostly mine :)

  1. Share
    Facebook has more profit than Google had revenue when they went public.
  2. Share
    FB Risk Factors: “concerns related to privacy and sharing, safety, security, or other factors”
  3. Share
    FB S1 Word Count: “Privacy” 35, “Advertisers” 117, “Advertising” 123.
  4. Share
    hehe, Zuck himself is cited under “risk factors”: “Our CEO has control over key decision making [due to] his control of majority of…stock”
  5. Share
    FB S1: “Mr. Zuckerberg has the ability to control the outcome of matters submitted to our stockholders for approval”
  6. Share
    Apple appears in the Facebook IPO document twice, neither in any interesting way. Twitter also twice. MySpace 0 times.
  7. Share
    FB S1: 46 million Monthly Active Users in #India as of Dec 31, 2011, an increase of 132% from the prior year.
  8. Share
    By my count the word “mobile” appears more than 120 times in Facebook’s S-1 filing. Both “Risk Factor” and opportunity. dthin.gs/Aic5N0
  9. Share
    Zuck’s 57% voting power in FB gives a whole new meaning to putting all your eggs in one basket.
  10. Share
    Platform economics: Zynga accounts for 12% of Facebook’s revenue; Facebook accounts for “substantially all” of Zynga’s revenue.
  11. Share
    FB S1: …elected to take advantage of the “controlled company” exemption to the corporate governance rules for publicly-listed companies.
  12. Share
    Zuck’s vision starts from Facebook taking advantage of the Internet and ends with turning the Internet into Facebook.

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Google Reader+ And Identity vs. Personas

Google has announced that Google Reader will finally get a much-needed revamp. It will now be integrated with Google Plus, and its native isolated social network will be abandoned. See Techmeme for responses from the tech blogger community. The response from Google enthusiasts has been largely positive, as you can see in this Google Plus thread. For non-Google enthusiast responses, see this Hacker News thread.

As a heavy user of Google Reader, I have mixed responses to this announcement.

Positives

  • Google Reader will finally get a much-needed UI revamp. I suspect removing the native social follower-model within Google Reader will make it much faster.
  • Sharing from Google Reader to Google Plus will be much easier. I can quickly share an item from my Google Reader to my “Tech Enthusiasts” circle on Google Plus.
  • No way to get an RSS feed of your Google Reader shares. Many people use this RSS feed for auto-posting shares on their WordPress/Blogger/Tumblr blogs, in addition to Twitter. Of these, Twitter is where the most noise is generated by this auto-posting. I have written about this in great detail before.

Negatives

  • No way to follow a highly-curated tech-focused feed of other Google Reader enthusiasts. As a passionate Reader enthusiast who stays on top of tech news all day, my feelings about missing this feed is well expressed by Sarah on TechCrunch.

Understanding the Root Problem

My Google Reader shared feed is a tech-focused feed and nothing else. My Google Plus feed, however, is a mix of personal photos, personal blog posts, shares as a father about my daughter, etc. Where will my Google Reader followers get my tech-focused feed now? No, Google Circles doesn’t solve the problem.

The reason I have this tech-focused blog, and keep a separate personal blog (where I’m currently writing about Western Classical Music appreciation) is that readers of this blog expect to read tech-focused posts, while friends who know me personally enjoy reading my personal blog too. I do not pollute my own Google Reader shared items with my own personal blog posts.

The reason I have two separate Twitter accounts is for the same reason. @ScepticGeek is well-known as a tech expert, while people who either know me in real life or are interested in my other non-tech interests follow @Palsule. Different people even call me in real-life either as “Mahendra” or “ScepticGeek”.

Identity and Personas

Both Google and Facebook are now forcing me to be myself with all my varied interests in all my sharing and engagement on those networks. Twitter allows me to be two different persona. This is a crucial difference, recently described best by Chris Poole, nicely summarized by Tim Carmody here. The money quote:

Both Google+ (with Circles) and Facebook (with Smart Lists) misunderstand the core problem of online identity: It’s not only about who you’re sharing with, but how you represent yourself. “It’s not who you share with, but who you share as.”

On Google Reader I am @ScepticGeek, on Facebook I am @Palsule, on Twitter I can be both, and now I wonder what I am supposed to be on Google Plus.

The Future: Focus on Interest Graph

Does this mean Google Plus necessarily becomes a place of incongruous, irrelevant shares? No. What we need is better filters for relevance. I have written before about how Quora complements the Social Graph with an Interest Graph for greater relevance as well as serendipity. As a general-purpose social network, Google Plus needs to do more.

We need to be quickly able to filter the Google Plus feed by source – Google Reader, Photos, YouTube, etc. Google needs to invent a way to auto-tag/auto-classify Google Plus posts such that I can view a feed of tech news, personal photos, humor, photography, etc. using a simple UI filter.

This problem is understood by Bill Gross, who started Chime.in as a way to “Follow a Part of a Person”, the idea being that you can follow both @ScepticGeek and @Palsule on the same network, and depending on your interests, you will auto-magically see only the shares you are interested in. But with the likes of Google and Facebook in the race for dominance of the social web, it is unclear whether new startups focusing exclusively on this problem stand a chance.

Do you know who is already capitalizing on this problem and is hugely successful? Tumblr. Most people use Tumblr by sticking to a specific area of interest, and the social network makes it easy to follow others sharing your interests. With 850 million Facebook users, 50 million Google Plus users, why are there almost 30 million Tumble blogs out there with over 10 billion posts? I suspect it is because neither Facebook, nor Google Plus are an interest-based social network like Tumblr. The future war of the social web hinges on who better creates the most relevant experience for users.

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Google Plus: Why Facebook and Quora Should Worry

Google launched Google+ this week, and there have been many excellent posts highlighting its potential as well as its challenges. My first impressions are very positive. I will not regurgitate any of the points already made by others, and will limit this post to what I think has been missed.

Relevance: “The Mother Of All Streams”

Most of the commentary about Google Plus so far has focused on its social feature – “Circles”, a new way of grouping contacts for targeted sharing. But as I’ve said before, the future belongs to the Interest Graph complementing the Social Graph.Google-plus-logo-640

Facebook has done a not-so-great job capturing users’ interests. Many people have ‘Liked’ hundreds of pages just because they were asked to do so by their friends. Facebook’s obsession with and overreliance on the social graph has corrupted their interest graph, and this might well be Facebook’s Achilles Heel in the long term.

Google Plus takes a different approach. The goal of Sparks is to capture your true interests. It is in a primitive state at present, but I’m talking about the Big Picture here! As Andrew Tomkins explains:

“Sparks is essentially the stuff that flows to you through the interest graph and the stream is the stuff that flows to you through the social graph”

This is precisely what I described was the secret sauce behind Quora:

Quora’s newsfeed is an interesting showcase of what happens when you mix an Interest Graph with a Social Graph – and the result is the mysterious addictiveness so many have experienced, but found difficult to explain.

Steven Levy goes on to explain how the Google Plus team plans to mix these two to create the “mother of all streams”.

Also: Once Google gets to know you better, it can help provide more relevant search results. Classic search disambiguation problem – when user searches for ‘apple’ is it for the fruit or the company? Your interests from Sparks can help Google learn what you’re looking for.

Why Quora Should Be Worried

It was reported earlier today that code for Questions has been found in Google Plus. If this comes as a surprise, you haven’t understood Google’s ambitions with Emerald Sea.

Unlike Quora, where users/moderators need to manually tag Questions to fit their taxonomy, Google could easily auto-tag questions. Further, it could easily AutoComplete your Question in a way Quora could only hope. And even further, in many situations, Google could answer your question without waiting for a human being to respond.

Imagine such a Q&A service working across mobile devices, where Google knows your location and much more about your interests and friends.

Why Facebook Should Be Worried

AllFacebook has a great post on how Google Plus is a challenge for Facebook. Some folks have already opined that Facebook has nothing to fear, that the mainstream users are not going to join Google Plus and quit Facebook in droves. But pundits have been wrong before.

I wouldn’t dismiss Google Plus so quickly if I were Facebook. Challenges for Google Plus:

  • Critical Mass: Google Plus needs a critical mass of users if its ever to gain mainstream acceptance. However, these are very early days, and early adopter response has been largely positive.
  • Games: Mainstream users love games. Google is reported to have invested in Zynga, while Facebook has had a rocky relationship with them. What if the next Farmville were to launch exclusively on Google Plus and not on Facebook?
  • Simplicity: As it stands today, Google Plus is not actually more complicated than Facebook, it just feels like it because it is new. Try introducing Facebook to a first time user and walk through the different features, and you’ll agree that Facebook has slowly evolved to a much more complex service with a plethora of components. Google Plus will need to become simple and intuitive to attract a sizeable mass of followers before adding new features.

There are a lot of unknowns, and my take is that it’s too early to make predictions. In any case, the stickiness factor of Google Plus is a big challenge for Facebook.

I am very impressed with what I’ve seen so far. There are challenges, but for once, I think the Emerald Sea team is seeing things in the right perspective and making all the right moves. In Feb 2010, I explained Why Google Buzz Doesn’t KISS. So far, Google Plus does.

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Top 10 Best Practices of Social Media Experts on Twitter

Here are some of the best practices I’ve observed of folks who are so-called “experts” at using Twitter.

#1: Influence Is Important

Talk about Klout and PeerIndex at least once a day. You might say anything – that the service is down, or about a new feature they introduced, or even some critique of these you found, or something like that. Don’t tweet about your score or refer to it directly. Be subtle.

Objective: Your followers should be aware of these services if they aren’t already, and they should go and check out your scores on them.

#2: Emphasize Positives

Retweet anything and everything whenever anyone says anything positive about you. This includes all mentions, all Follow Fridays, and all @replies.

Objective: Your followers need to know what an awesome person you are! Or else, how would they know?

#3: Demonstrate Engagement

Once in a while, ask a question or for help. Even if you don’t get any, after a while, say “Thanks for all the responses!”

Objective: Your followers will be struck in awe at how much ‘engagement’ you get on Twitter.

#4: Engage With Influencers

Keep @replying to people who are celebrities on Twitter with a high Klout. Keep doing it, even if you don’t get a response. Once in a blue moon, one of them will.

Objective: When someone with a high Klout replies to you, your score increases. Also, your followers are awe-struck that you talk with such great folks!

#5: Reciprocate

It’s all about give and take. You need to keep a score of who retweets you how much and who has mentioned you positively and who has recommended you. You should reciprocate in exactly the same manner, in exactly the same proportion. If you don’t, you’re out of their favor.

Objective: Maintain give and take relationships on Twitter. That’s what it’s all about, you dud!

#6: Lifestream

You should be constantly sharing your life online:

  • Everywhere you go, check-in to all location services – Foursquare, FB Places, etc.
  • Share photos of each place you go to
  • Each time you travel, describe your travel experience, in real-time
  • Each time you meet with other people who have Twitter handles, mention all of them and talk about how you’re having an awesome time with them

Objective: Demonstrates how committed you are to living life online, and establishes your presence 24×7, enhancing ‘discoverability’.

#7: Share Wisdom

Whenever you attend a social media conference, tweet about it in real-time, with the appropriate hashtag for that conference.

Objective: You should be imparting all the wisdom you’re getting to your followers, shows how unselfishly you share insight.

#8: Hashtags

Don’t overuse hashtags, else you’ll appear to be overdoing it. Never forget to use them either, they’re very important.

Objective: Balance: Your tweets should appear in anyone’s searches for that topic, but you don’t feel a bot to your followers either.

#9: Use Old Style RTs

Never use native style retweets. They’re impotent because of a number of reasons. If you natively retweet someone, someone else can do an old-style retweet without attributing you, for example. Also, it is very important for the person you retweeted to know how many retweets that person received because of your retweet. Get it? Once in a while, keep talking about why you prefer old style RTs, because they ‘get more engagement’.

Objective: Many experts have shared their wisdom on this topic – Google it to find out if you missed it.

#10: Be a “Pro”

Keep talking about different Twitter clients on desktop, iPhone, iPad, etc. Talk about their pros and cons. Also, maintain a healthy dissatisfaction even about the Twitter client you prefer to use above all.

Objective: Shows you’re a “Pro” at using Twitter with very high expectations of the client you use.

Unfortunately, as you might have observed if you follow me, I don’t practice any of these best practices. Have you seen any more? Share with all in the comments!

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The Age Of Relevance

[This is a copy of my guest post on TechCrunch, in which I have recapitulated and refined many of the concepts discussed in earlier posts on this blog.]

What’s the next big thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content. The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. While Facebook, Twitter, and Google are already working on delivering relevant content, a slew of startups are focusing exclusively on it. Relevance is the only solution to the problem of information overload.

The Information Discovery Matrix

image

The above matrix is a representation of how the process of online information discovery has evolved.

Phase I: The Search Dominated Web

This is how Google began its dominance over the web two decades ago, using PageRank to surface the most popular web pages as identified by other web pages that linked to them.

Phase II: Web 2.0 With Social Bookmarking

In the Web 2.0 era, social bookmarking services gained significant traction, surfacing popular content. Sites like Reddit and SumbleUpon are hugely popular even today, driving millions of page views.

Phase III: Personalized Recommendations

Services like Hunch, GetGlue, etc. have focused on building an Interest Graph for users, to deliver personalized recommendations using a ‘taste engine’.

Phase IV: Personalized Serendipity

The latest crop of startups is focusing on personalization using a combination of Interest and Social Graphs. Personalized Serendipity is what Jeff Jarvis calls ‘Unexpected Relevance’. Examples include Gravity, my6sense, Genieo, and TrapIt.

What Exactly Is Relevance?

The battle against information overload is sometimes presented as a choice between Relevance and Popularity, where ‘relevant’ is equated to ‘personalized’ as against popular. However, Relevance does not always mean Personalized. Relevance is very dynamic – it depends on the needs of a person at a specific point in time. There are times when users want to know about the most popular stories, and other times when they seek personalized content.

There are multiple approaches to filtering information for Relevant Content. Google, Paper.li, and PostRank are examples of algorithmic filtering, while Reddit, Hacker News use a crowdsourcing approach. Klout can be used to filter Twitter streams by influence, while Facebook uses social affinity as a filter for its newsfeed and social signals for its new Comments Plugin. Location is another high-impact signal for delivering relevant content, gaining importance in a mobile world.

In other words, Relevance spans across all the quadrants of the Discovery Matrix above, and none of the above approaches to filtering for relevance is the ‘best approach’. There is no killer approach to Relevance. Henry Nothhaft, Jr., CMO of TrapIt, described it as “the myth of the sweet spot”. The competitive edge will be with services that support multiple discovery methods, multiple filtering approaches, have flexibility, and support multiple mobile platforms.

Quora: A Showcase Of The Interest Graph

Quora has pioneered the use of the Interest Graph as a dominant signal for its newsfeed. Quora asks new users to select Topics to follow, as part of its onboarding process, which is the first revelation that Topics are as important as Users to follow.

Quora’s newsfeed is an interesting showcase of what happens when you mix an Interest Graph with a Social Graph – and the result is the mysterious addictiveness so many have experienced, but found difficult to explain. An item pops up in your newsfeed not because you were following a user, but because you were following a related topic. This often leads to Personalized Serendipity – or Unexpected Relevance – which is why Quora gets many people hooked.

The war over the Interest Graph began between Twitter and Facebook last year, as Eric described eloquently. So how did Quora beat them to this game? For starters, Quora is built from the ground-up with the Interest Graph being a backbone of the framework. Twitter’s ‘Browse Interests’ is too broad and primitive to be of use, even at present. And while Facebook has a mechanism for allowing publishers to push new items to your feed, most publishers have been unaware of this functionality. This is also the reason why Facebook’s Like Button now publishes a full news feed story. The future clearly belongs to who best captures the Interest Graph as Max Levchin and Bill Gurley put it.

The Future: A Paradigm Shift

The implications of a Relevance-driven web are wide-ranging and broad in scope. Better utilization of the Interest Graph by services will lead to better ad targeting, and a potential decrease in reliance on CPM/CPC-based advertising. Monetization focus will be on higher yields through transactions and subscriptions as Dave McClure once described. Online media publishers will focus on Relevance Metrics revealing engagement and time-spent on site, than primitive metrics like page views and traffic. Social media may lose its obsession with follower numbers and traffic, evolving to context-driven reputation systems and algorithms.

Interest Graphs will be used to build Better Social Graphs. Today’s monolithic Interest Graph will get further specialized into Taste Graphs, Financial Graphs, Local Network Graphs, etc., yielding higher relevance for different needs. The Age of Relevance beckons!

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How Quora Can Avoid Becoming A Popularity Contest

The danger of Quora seeing a drop in quality and becoming a popularity contest has been in the spotlight recently.


Quora is like voting for high school queen and king. Popularity trumps intelligence and wisdom.less than a minute ago via Twitter for iPhone

In my previous post on Quora, I said that it would be difficult for a few influencers to dominate the site. The process of admins moderating the site has apparently not scaled well, compared to the overall spike in usage. See this Quora thread for a few examples of wrongly upvoted answers. This specific threat to the quality of Quora is also discussed in this thread.

Is it possible for Quora to avoid becoming a popularity contest? I certainly think so. Quora can utilize a Person Rank algorithm and completely revamp its voting mechanism to get rid of this problem.

Person Rank (User Quality) Algorithm

In response to the challenges it faces as it scales up, Quora co-founder Charlie Cheever posted about some of the initiatives they have planned. An interesting element is the development of an algorithm to assess user quality (or Person Rank):

We’re developing an algorithm to determine user quality.  The algorithm is somewhat similar to PageRank but since people are different from pages on the web and the signals that are available on Quora are different from those on the web, it’s not exactly the same problem.  We’ll use this to help decide what to show in feeds, when to send notifications, and how to rank answers.

Signals to Leverage for Person Rank Algorithm

What signals should Quora use while developing this algorithm? In my detailed response to this question on Quora, I have listed several signals grouped under these categories:

  • Positive Signals for Community Contributions
  • Signals for Content Quality
  • Positive Signals for User-to-User Behavior
  • Negative Signals for User-to-User Behavior
  • Positive Signals for Overall Quora Usage

Of these, only the User-to-User Behavior is a group of signals that reflect popularity. The other signals are reflective purely of quality of contribution to Quora. (My answer also highlights those signals that are difficult to game or fake). These and other such signals can be appropriately weighted to arrive at a representative Person Rank for user quality.

New Voting Mechanism for Answers

Once a Person Rank score is in place, the answer ranking need not be based simply upon the number of upvotes, but should also take into account the user quality of who is voting.

Thus, a popular influencer’s answer may be upvoted by his or her significantly large following, but the answer may still not rank at the top because fewer other people with higher user quality have upvoted another answer.

Quora need not display the number of votes for each answer, and can replace it with a “Quality Score”. This will also reinforce the emphasis on quality, not quantity, in Quora’s UI.

Only time will tell if Quora is able to scale well keeping pace with mainstream user adoption. With approaches like these, I still think Quora has a good chance for maintaining content quality and not degrade to the levels of a popularity contest.

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The Victims Of A Bipolar Hype vs. Anti-Hype Tech World

The Hype Begins

New shiny toys, both web services and gadgets, often get hyped by some people and blogs that have reach and influence. Once the hype starts, page views start coming in, and more tech blogs jump on the bandwagon, further inflating the hype bubble. Suddenly, headlines and conversations everywhere are dominated by this ‘next big thing’.

The Anti-Hype Begins

All this pisses off some people. Most are understandably aghast at the incredulity of the hype and others at how fallible people are for ‘falling for the hype’.

If the hype-haters had simply kept quiet, dismissed the hype as yet-another-child-fancy, pretty much everyone would’ve gone about minding their own business. Those who loved the new toy would’ve used it lovingly, the rest would’ve stayed away. But the human world doesn’t work this way, else we would’ve had world peace already.

Some of the hype-haters fall for the fundamental question of the web – why wasn’t I consulted? Others feel a need to demonstrate how clever or independent-minded they are for not being swayed by the hype. Some voice their opinion about all the ‘noise’ created by the hype, often creating further noise themselves.

Thus we get a series of entertaining wars that can be observed at various places on the web.

As entertaining as they may be, there are real victims of such wars. Let’s take a step back.

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The War Progresses

First, the hype about the ‘next big thing’ often reaches ridiculous levels. Apparently, this next big thing will ‘kill’ or completely replace some other thing that users have lovingly used for years. In most cases, it will overcome all the problems faced by the current crop of toys. It frequently will dethrone the current ‘king’, who may be valued at a few billion dollars. Some users may be led to believe that this ‘next big thing’ is nirvana itself and a cure for all of life’s ills.

Early adopters of the ‘next big thing’ are users of a different kind – they understand what it means for something to be in beta, in embryonic form, that it can evolve and adapt as it is a startup, etc.

But after a tipping point, most users who start using the ‘next big thing’ start doing so with unrealistic expectations. The natural outcome is that they are disappointed. Some of these  disappointed users join the hype-haters. They stop using the ‘next big thing’ and voice their opinion loud and clear.

The conversation reaches a tipping point. The hype-generators become defensive. The anti-hype noise starts overshadowing the hype. It becomes fashionable to dismiss the ‘next big thing’ as yet-another-hype-bubble.

The hype-bubble bursts. Everyone flees away from the ‘next big thing’ and it’s deserted.

The hype-haters grin with smug self-satisfaction. They were right all along, do you see now?

The Victims Of War

If you carefully consider what happened with a balanced, open-mind, the truth is usually that the ‘next big thing’:

  • had a few exceptional features that were not present in the current crop of toys
  • had a few issues and problems that were yet-to-be-thought-out, but could be overcome
  • given a chance and some time, would have been a very useful thing to many people
  • was not intended to kill or replace, but to augment other things people used

Innovation is not always disruptive, it can often be incremental. Innovation is not always world-changing, it is often something that simply makes something existing better in unique ways not previously thought.

Who is the victim of the hype vs. anti-hype war? The new service/gadget and the users who would certainly have benefited from it are the victims. In our thirst for ‘the next big thing’, we often kill innovation itself.

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Is Quora Becoming What Google Buzz Should Have Been?

Quora Logo

Which service is generating the most Buzz these days? Unfortunately, not Google Buzz.

In a succinct and well-argued post, Robert Scoble asked if Quora is the biggest blogging innovation in 10 years. I think it is more than that. Quora is becoming the go-to place for having intelligent conversations on any topic. This is what FriendFeed once aspired to be, with Google Buzz following in its footsteps.

Scoble pointed out:

Fifth, they learned from FriendFeed, Digg, and other systems that let you vote up things. If you watch a question that has a lot of engagement you’ll even see votes roll in live. It’s very addictive.

What is also important is what Quora learned from the mistakes that FriendFeed and Google Buzz made and how it circumvented them.

First, Google Buzz adopted the FriendFeed aggregation model, and failed to KISS. Quora avoided aggregation altogether. It has kept it simple, stupid.

Second, Quora avoided what Scoble called “The Chat Room/Forum Problem”. Tons of people chiming in with their 2 cents and devolving the ‘conversation’ into a flame war problem. Google Buzz faced it and didn’t learn from FriendFeed. The flip side? Quora Admins are moderating the site, which will lead to a few complaints. There’s a price to pay if you want to keep a high signal-to-noise ratio.

Third, Quora has understood and respected the fine line between designing for influencers and early-adopters. There is no way for a handful of influencers to dominate the service completely overshadowing others.

Fourth, the Social Graph built on the Follow model provides Serendipity, but it is complemented by the Interest Graph based on Following Topics, thus providing Personalization. Quora gets close to achieving Personalized Serendipity, the hottest space in the startup scene today.

Fifth, for Quora, Relevance is the most important guiding principle. When you follow someone whose tech opinions you respect, your feed isn’t unexpectedly filled with their kids pictures voted up by their adoring fans. The Interest Graph overrules the Social Graph. Pure Signal, No Noise. There is no other service on the web today with such a high signal-to-noise ratio, period.

Will Quora appeal to mainstream users? Among all the Q&A Services out there, if anyone of them goes mainstream, I think there’s a good chance it will be Quora. If you haven’t done so yet, join the conversation! You can follow me on Quora here, if you like.

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2010: A Year of Blogging, Curating, and Sharing Tech News

It was exactly a year back that I wrote about A Year of Change and New Beginnings, sharing my professional background and how the road looked ahead. At the time, I didn’t know that the photo I used for that post would turn out to be so apt for the year 2010. It has been an incredible ride!

Blogging at Skeptic Geek

In 2010, I wrote a total of 52 blog posts, meeting my target of a post per week. There have been many occasions where I faced writer’s block and felt stuck, but managed to push myself.

Except on rare occasions, I do not cover breaking news on this blog, preferring to share insights, opinion, and analysis. The recently created Facebook Page has just over 160 fans at present. I am happy that there are over 1000 RSS Subscribers to this blog, compared to about a 100 a year ago!

Also, I am grateful to the leading tech blogs who’ve linked to my posts (including TechCrunch, ReadWriteWeb, GigaOm, TheNextWeb, and Mashable) as well as the countless individual bloggers who’ve been kind to do the same.

Top Posts in 2010 (Page Views)

  1. Googler’s Take on Social Networking Reveals Chinks in Facebook’s Armor (15,657)
  2. EveryDNS.net Terminates Wikileaks.org DNS Services (9,676)
  3. Is Windows Live Delivering What Google Buzz Promised? (7,138)
  4. Get Buzz with RSS, feed to Facebook/Twitter (3,871)
  5. Google Buzz + Reader + Twitter + Facebook = Noise (2,566)
  6. The Evolution from Numbers to Relevance (2,508)
  7. Mapping Startups & Services Filtering For Relevance In A Matrix (1,505)
  8. Google Already Has An Invisible Like Button For Google Me (1,405)
  9. Optimize Google & Google Reader for Widescreen in Chrome (1,195)
  10. How I Live and Breathe Google Reader (1,118)

Curating at Techmeme

I have been privileged to spend the whole year working full-time as an Editor at Techmeme. The team of Editors is great to work with and there is so much I keep learning from Gabe.

This job also brings me in touch with many of the top tech bloggers, who continue to amaze me with their speed and sheer prolific output of posts they write. This is an amazing community of hard-working folks who dedicate themselves to breaking tech news and I am happy to be part of it.

Sharing on Google Reader and Twitter

In March, I described how I use Google Reader. At the time, about a 100 people followed my shares. Today, over 700 people follow my shares on Google Reader, and I am grateful to all of them.

Google Reader Sharing Stats

In July, I described how I use Twitter. The increased number of followers, list memberships, and Klout Score isn’t that important to me, as is the increased engagement I have continuously witnessed on Twitter. The most important metric for a curator is how many people actually click the links I tweet? Compare these stats from July 2010:

To these in 6 months, in Dec 2010:

Bitly Stats Dec 2010

Gratitude and Wishes!

As I have shared above, this has been an exceptionally exciting and productive year. None of this would have been possible without your continued support, encouragement, and feedback. Some express their appreciation publicly, others do it privately. I am sincerely humbled and grateful for all the feedback that comes my way.

DSCN7036

I hope you too have had a great year, and here’s wishing you Happy Holidays and a Great New Year 2011!

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